The Women’s Six Nations has hired sponsorship agency CSM Sport and Entertainment to bring in commercial partners to support the competition.
The agency will source new commercial partners for the annual rugby championship, which has never had its own standalone sponsor, despite its growth in popularity both with fans in stadiums and broadcasters.
Charlie McEwen, CEO of Rugby and Special Projects at CSM said, ‘It’s been fantastic working with the Women’s Six Nations to reposition the brand and establish the foundations for future growth. At CSM, we have a rich heritage working in rugby and will look to leverage the experience and understanding we have across the business, to propel the competition on its new journey. The opportunity with women’s rugby has never been greater, so we look forward to finding future commercial partners for the property.”
Ben Morel, CEO of Six Nations Rugby added, ‘The development of the Women’s Six Nations is an absolute priority for me and it’s fantastic to have CSM working with us to help refresh our offering and secure new partnerships. We are confident that their strong history in rugby, coupled with our own expertise, will bring about an exciting new chapter for the Women’s Six Nations.”
The remaining fixtures of the 2020 Women’s Six Nations are now finalised. The postponed Round 4 matches – Scotland against France and Ireland against Italy – will take place on Sunday 25th October while Round 5 matches will take place on 1st November.
The Championship will conclude with the remaining Round 3 match between Italy and Scotland on 6th December, 2020.
Defending champions England are currently top of the standings on 19 points with four wins from four, with France their nearest rivals on 11 points with two wins from three.